Addaction is the UK's largest alcohol and drug treatment charity helping those who suffer with the disease of addiction.
It receives less donations per year than the Royal Society for the Protection of Birds and has recently embarked on a huge marketing fund raising appeal in an attempt to receive more donations. The poster campaign which can be seen on tubes, buses and bill boards has a very hard hitting message that although the problem of addiction is very unpopular and often hidden in society, it is not unimportant. Families and lives are destroyed each year by alcohol and substance abuse.
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